About me

Everyone has a unique financial journey. No matter where you are in that journey, the right strategy can help you reach your goals and create more freedom in your life.


I'm Thomas Goubau

In 2012, I founded co-founded Aproplan. We built an app to help contractors, sub-contractors, and architects communicate better in the field.

We got early traction, quickly reaching €1m in ARR, raising funds from angel investors and reputable VC firms. We grew the business from a handful of people to 80 before merging with a Danish player to form LetsBuild, a 150 people-strong company in 5 different countries. 

I could stop the story here and say that everything was fantastic. But that would only be one side of the story…

Like every entrepreneurial journey, it was a bumpy ride.
It was very stressful and frustrating at times.

Early on, we had to do a management buy-out to solve a significant founders’ issue that almost killed the company.

We raised money from a reputable VC firm to grow the business. This brought significant stress to grow faster, especially when you discover that international expansion is super challenging and so dependent on hiring the right people.

We merged with a company in the Nordics and almost doubled in size overnight. And while the merger made a lot of sense on paper, merging two very different cultures made me realize it was all about people. 

Along the way, we raised and burned way too much money, hoping that money would solve all our growth problems.

Then COVID hit, and I burned out.

I had spent 8 years building a company. I was traveling 4 days a week, working weekends, and ignoring my family.

In 2021, I met Reggy and Pascal, founders of Q7Leader, and discovered the People Model Canvas. I saw how it would have helped me during my journey at Aproplan and LetsBuild.

Today, I’m the CEO of Q7Leader and help B2B SaaS executives grow their business from $1M to $10M in a cash-efficient way, so they don’t get diluted and keep control of their company.


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